|
Hi!
Optimism is the
watchword for surviving and thriving in the current economic crises.
People purchase products and services when three things exist:
·
They have a perceived
need or want
·
They are willing and
able to make the purchase
·
They have a positive
relationship with the supplier
Without
optimism you may have a prospect with one or two of the requirements
met, but not all three. A person may know they need your service,
but if they are afraid of the economy going south, they won’t buy.
If a person is pessimistic about the state of the economy, they are
less likely to want to spend money no matter how important a product
or service is to their success. Without optimism you can’t build a
positive relationship with a prospect. Bottom line: pessimists make
lousy sales people. Optimists speak success into existence one sale
at a time.
For action
this month: Check your
attitude. Turn away from negative thoughts and put yourself on the
optimism path. The economy looks like it is at or near the bottom so
it has to start turning around. What’s interesting about turnarounds
is they happen at a surprising pace. Now is not the time to worry.
It’s time to get busy building those relationships that eventually
will lead to increased sales. Some people are going to be caught
with their pessimistic pants down while the optimists are riding the
leading edge of recovery.
Articles
Business Growth 1: I continue my series on adding value in which
I experiment with using fiction writing techniques in a nonfiction
article.
Business Growth 2: Ellen Huxtable talks about the ups and downs
of doing business on a Tilt-a-Whirl while giving practical advice
for optimists who plan to grow their way out of the recession.
Business Growth 3: I look at the value of telling your company’s
history.
Career Growth – career planning for those who are spiritually
inclined.
Mystery: March 18th Blues by Paul R. Lloyd
Want to talk
more about marketing and sales for 2009? Let’s meet for cup of
coffee. Call me at 630-393-6516.
Regards,
Paul R. Lloyd
Zuk-Lloyd Associates, Inc.
Turning ordinary business information into extraordinary stories
630-393-6516
Submissions/Article Exchanges:
E-mail:
paul@zuklloyd.com
Opt
In/Subscribe to email version: Email
paul@zuklloyd.com
|