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Paul R. Lloyd's

May 2009

Business Growth Ideas
ZUK-LLOYD ASSOCIATES, INC. – Turning ordinary business information into extraordinary stories


In This Issue

News Home

Business Growth 1

Business Growth 2

Business Growth 3

Career Growth 1

Career Growth 2

Mystery

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info@zuklloyd.com

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Business Growth 1

Flowers in vase
Place where solutions are born
Sweet home Chicago

By Paul R. Lloyd

Your company's flexibility
My friend Frank bolted through my office door and knocked over a vase of English lavender and delphiniums.

I looked at the spreading puddle and the flowers making a display of themselves with their stems exposed in front of the filing cabinets. “The water will be good for the carpet.”

Frank flopped to his knees, handkerchief in hand in a vain attempt to sop up the liquid. I picked up an old shirt that’s been hanging on the back of a spare desk chair since mid-winter and tossed it so that it half landed on Frank and half draped in front of him to the floor.

While Frank dabbed with the dead shirt, I poured the coffee. “You surviving the economy?” I asked.

“I’ve been putting into practice everything you’ve been teaching me.” Frank stood up and grabbed his mug, steaming with the dark brew. “But I have another question for you?”

“What’s that?”

“We talked about how I need to be flexible and I’m cool with that, but what about my company? Shouldn’t they be prepared to flex?”

“Absolutely. It’s a huge advantage for smaller companies because you don’t have to deal with the bureaucracy that often gets in the way of deal making. Your company's willingness to be flexible eliminates competitors who either can't be bothered or can't get a decision made quickly.”

“Okay. So the company has to be flexible to stay in the race?”

“As a business owner, Frank, I will meet any reasonable request of my clients. And I can make the decision right on the spot. Why would anyone want to do business any other way?”

Frank stooped down to pick up the flowers. “With a little added flexibility, my company should be flowering soon.”

To read the previous installments in this series, please visit…

1. http://www.zuklloyd.com/news/news1.htm#Article

2. http://www.zuklloyd.com/news05/biz_growth1.htm

3. http://www.zuklloyd.com/news06/biz_growth2.htm


Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.

We help clients increase sales by turning ordinary business information into extraordinary stories.

Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com

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