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Business Growth 4
AN Idea is Like a Crystal Glass
By Paul R.
Lloyd
Picture a
crystal wine glass. The glass is clean and shining. Look at it glow.
Other dishes may be stacked around it, but they don’t shine like
this crystal goblet. This is the way your product or service should
stand out against the competition.
A crystal wine
glass begins with a glob of glass hot from the flame. Next, the
glassmaker shapes the hot gobbet into the desired shape. Ideas work
the same way. They start as a blob from the hot furnace of your
mind, and then you refine your business idea and shape it into
something special.
The glassmaker
shapes the glass to give it a base that is flat and will not wobble;
with a stem that is thin, tall and eloquent; with a bowl that is
delicate, yet holds water. When tapped, the crystal glass rings
true.
Think
Clearly
Your business product or
service idea works in the same way. Shape it under the heat of clear
thinking. Your idea has to have a logical base to stand on so that
it will make sense to your target market. Why does your idea solve
the problem? Why should anyone care?
Promote your
idea
Shooting out of the base
is a tall, thin eloquent stem. This is the effort you put into your
idea that to let the world know immediately your idea is no ordinary
mug.
An idea that
holds water
At top, your idea must
hold water. Shape your idea so that it has a practical application
in the market. When a prospect taps your idea, it has to ring true.
This happens when your product or service is the best solution to
the problem at hand.
Market one
good idea
To summarize, having an
idea is not enough, for in the rough it is like a glob of glass and
can shatter easily. Refine your idea so that it has a solid base to
stand on, a simple, direct way to reach out into the marketplace,
and a validity that will hold water and ring true to the prospect.
Develop one
such business idea and sell it over and over again. Make sure your
idea has a high perceived value and solves a real problem. Your
solution has to be better than an ordinary mug.
Once you have
your idea crystallized into a product or service that meets a need
in the marketplace, you are ready to go to market with it.
Zuk-Lloyd Associates, Inc. – Creative writing and art solutions.
We help
clients increase sales by turning ordinary business information into
extraordinary stories.
Contact:
Paul R. Lloyd
630-393-6516
info@zuklloyd.com
www.zuklloyd.com
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